Noticed how Google changed how it shows search results? Now you’ll probably have Google Maps on top, followed by the typical result. If you have a small business, Google Maps marketing can bring you great benefits, and when you talk about Google Maps Marketing, it all comes down to your Google My Business (GMB) listing.
Here are the top five ways of boosting your Google Maps visibility through an optimized GMB listing:
Add an accurate address.
This is the most critical part of Google Maps Marketing. Instead of using vague cross-streets or city names, enter your precise business address in your GMB listing.
Omit anything that is not related to your physical address, such as your URL or a keyword, and pin your business location right on the map if the system couldn’t locate your address.
When you’re done filling your precise and complete address, add service area. For instance, if you are in the food industry, do you actually serve food at your location or just take orders for delivery? You should be clear on this. And don’t forget to fill in your business hours, categories, and especially your phone number/s and web address. Learn more about Google Maps at https://en.wikipedia.org/wiki/Google_Maps.
Make time to create a good GMB introduction.
Your GMB intro will tell Google whether your business is relevant to the search query.
A good intro is not bursting with keywords. But you have to mention why you started your business and what makes you different from your competitors. Give answers to all questions that people will probably ask about your business. And always write according to the tone and language that fits your intended audience.
Make sure your GMB listing is verified.
Once you have added all the necessary details on GMB and updated your intro, get your listing verified. There’s no way of reaching a high rank on Google Maps otherwise.
Google verifies businesses using various methods, such as by email, phone or postcard.
Ask your customers to write reviews.
Reviews are an important part of Google Maps marketing because they help build your credibility and establish your authenticity. Don’t be fazed by negative reviews however. Rather than turning a blind eye, address them as per Google’s guidelines. By doing so, you are saying that even with your imperfection, they will not stop until you are satisfied with your product or service
Make local citations.
A local citation is any online mention of your business in local media. Lastly, with local citations, your business becomes more prominent and relevant on Google and thus gets a higher Google Maps ranking. Local directories, local blogs and Yelp are some of the places where you can look for local citations.